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 Electra Cruisers at
Derby Bicycle Center
Denver, Colorado
866-566-7898
303-288-4100 |
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Electra Cruisers
Why an Electra? : In the old days cruisers were
very cool looking, very heavy, and very hard to pedal. Built
only for a short cruise around the neighborhood. Our "Original
Modern Cruisers" are an evolution of the classic designs that
defined America in the 1940's and 50's. We kept the cool stuff;
the style and the attitude and discarded the bad stuff; the
weight and the lack of maneuverability. We began with the look,
chose lightweight materials, engineered a better frame and then
added state-of-the-art components. So now you can look great,
ride comfortably for any distance and enjoy a classic Electra
for life.
Late 2008-2009 Updates by Electra
Electra changed the angles and dimensions of the
traditional frame while maintaining its iconic style. Electra
achieved a more upright and balanced body position, which gives
you a more comfortable and ergonomically correct ride. Electra
performed studies on who looks good riding their bike and why,
so you will too. They also made sure you can reach the ground
easier with your feet while stopping and at the same time
maintain proper leg extension while pedaling.
Electra combined these new frames with carefully
selected modern components that complement the riding experience
and enhance the unique styling. Not to mention our commitment to
comfy saddles and grips. Over the years, we have upgraded many
models to aluminum frames and components, which are not only
lighter than traditional steel but also more weather resistant.
And using the best materials available, such as
rust-resistant bolts, stainless-steel hardware and fender
brackets, makes our cruisers more durable than their ancestors.
Of course, Electra didn’t stop there. We offer a variety of
different drive train options to best suit your individual needs.
On various models, you have a choice of either
internal-geared hubs (indicated with an “i”), which are
virtually maintenance-free, and which you can even shift while
standing still. Or you can choose one of our sporty derailleur
versions. Now that you know more about the depths of our
passion, you can be confident that we have the technical side
covered. All that’s left for you is to decide which model,
design and color catches your attention and best fits your
personal style. Just get lost in our beautiful paint jobs and
enjoy the ride.
Electra has stood the test of
time by staying true to our commitment to bring you the finest
cruiser and comfort bikes in the world. We have always gone with
our instincts; to marry great designs with the best technology
available and create bicycles that are meant to be enjoyed,
ridden and treasured, not just admired. Our technical data is
proof positive that an Electra is more than just a pretty face.
Courtesy of Electra Bikes
Modern Cruisers
At the time, there were very few cruisers, the classic “fun”
bike, on the market. “Back in 1993, there were no cruisers
available,” Erforth told the Carlsbad Local News, “You could buy
a $99 Huffy at Wal-Mart, or you could try to find an old one and
restore it, which is very expensive,” Baenziger decided there
was a market niche for a stylish, affordable cruiser bicycle for
twenty somethings and began working on designs that combined old
school looks with contemporary technology. About this time,
Baenziger met Erforth, a fellow German transplant who was
selling pieces of the Berlin Wall. Erforth said he could sell
the kind of bikes Baenziger was designing, so the two pooled
$30,000 in personal savings and founded Electra Bicycle Company.
The two remain the firm’s sole shareholders. (Courtesy
of
Wikipedia)
Flat Foot Technology
Ladies' model Townie. In 2003, the company introduced a major
new design: the Townie. This bike’s innovation was what the
company calls “Flat Foot Technology.” Simply
put, when the rider is sitting on the saddle, his or her feet
can still stand flat on the ground, making the rider feel much
safer and more comfortable. At the same time, riders can still
get full extension when they pedal. Baenziger achieved this
breakthrough by combining the cruiser frame with some of the
geometry of recumbent bikes, moving the pedals forward and the
seat back. Although ads claim that the design is easier on the
back and knees than traditional bicycles, the real advantage is
that novice riders feel at ease on the bike. The Townie is the
embodiment of the “bikes for people who don’t ride bikes”
Electra philosophy.
The design has won wide acclaim and has enticed many older
Americans back onto a bike. The Townie is an ideal first bike or
re-entry bike for lapsed riders, because it is easy and
comfortable to ride, and the “flat foot” design overcomes the
number one fear of many non-cyclists: falling off the bike. "The
bike had to be easy to ride and put a smile on your face,"
Baenziger says.
(Courtesy of
Wikipedia and Electra)
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